John Bentham

Global Marketing & Communications Executive

bentham@attglobal.net • +1 (512) 203 2055

Executive Profile & Objective
Versatile marketing and communications strategist for global target audiences in the high technology sector. My visionary skills will help identify new opportunities for growth; my tactics will deliver a measured increase in qualified leads and market penetration to drive profitable sales. Considering senior level positions with responsibilities for the marketing communications vision and strategy in multiple geographies.

Areas of Expertise

• Go-To-Market Strategy	• Business Development
• Market Positioning	• Sales Support
• Global Branding	• Global Communications Strategy
• Marketing Vision & Innovation	• Creative Negotiations

Career Highlights
As Vice President of Marketing & Business Development for Point Meridian Corp., 2003:
· Planned and executed the launch of Point Meridian, a marketing services company that targeted the technology, banking and non-profit business sectors. Created a differentiated position with the introduction of Zenith Point(TM), a client accountability program.
Responsibilities: · Market positioning · Launch strategy
· Target market analysis · Client selection strategy
· Brand development · Collateral design and development
· Product, service definition · Business development

As Consultant to the Chief Communications Officer of Avnet, Inc., 2002:
· Authored a Competitor & Supplier Web Site Analysis report for Avnet's Chief Communications Officer. Key elements included evaluating competitors' online global strategy, brand consistency, brand positioning and identification of key differentiators.

As Director of Global Marketing Communications for Avnet Electronics Marketing, 1998 to 2001:
· Tasked with developing a global marketing communications group and moving it to 100% absorption. Responded by creating an internal agency to support the initiatives of Avnet EM's six divisions, a combined concern of over $8.3 billion (2001). This strategy was approved by Senior Management and implemented.
Benefits: · Focus on core competencies · Aggregate media buying power
· Greater economies of scale · Brand consistency
Responsibilities: · Media relations · Campaign creation and launch
· Print advertising · Collateral development
· Brand awareness · ROI metrics

· Created a business plan to launch a startup company that provides Internet Marketing Solutions. The premise was that many of Avnet's customers do not have interactive marketing expertise and would pay for this service to better market their products online. The overall objective was demand creation - the more end products Avnet's customers sold, the more components they would need from Avnet. Included in the proposal were pro forma income statements, marketing, sales and operating models and risk assessment scenarios. First year target revenue projections were $2.6 million at 38% net profit.

· Created the global marcom strategy for Avnet Design Services, a $680 million division of Avnet EM. The strategy was approved by Senior Management and implemented.
Benefits: · Coordinated activities in three geographical regions - North
America, EMEA (Europe, Middle East & Africa) and Asia Pacific
Responsibilities: · Global branding · Product and service launches
· Public relations · Internal marketing
· Print advertising · Web site deployment
· Product packaging · International collateral development
This strategy contributed to a substantial increase in design wins (a measure of success for design services) and increased credibility with suppliers.

· Launched an aggressive global public relations program that achieved an average ROI of over 450% for all three geographical regions. Created and launched the products and services moniker Avnet Avenue(TM) worldwide to position Avnet's design centers and engineering capabilities.

· Directed all interactive marketing activities for Avnet Design Services. Successfully negotiated zero cost, co-branding and content agreements with key industry trade publications (an industry first). Managed several interactive advertising campaigns that resulted in user responses on average six times higher than traditional print advertising.

As Manager of the Internet Client Services Group (ICSG) for Hamilton Hallmark, 1995 to 1997:
· Managed the design, development and implementation of Hamilton Hallmark's (an Avnet company) internet marketing strategies. Offset department expenses by 46% with supplier contributions and expense recovery funds through banner ad sales.

· Key decision-maker in Hamilton Hallmark's partnership with a leading provider of online engineering information. This partnership created an annual expense recovery upside potential of over $2.9 million from banner ad space sales.

· Primary author of the parametric part number database business plan. This plan projected combined annual expense reductions and GP of over $4.3 million. The project also required the establishment and coordination of an executive steering committee, which I chaired. The plan was approved by Avnet Senior Management and implemented.

· Author of the call tracking database business plan for Hamilton Hallmark's Technical Support Center. The projected combined annual expense reductions and GP was $127,000; the plan was approved by Senior Management and implemented.

· Put Hamilton Hallmark on the map of the Network Computer industry with the creation and introduction of the "Just Over $500 Internet Appliance". This reference design garnered extensive media coverage and was available to Avnet customers a full year before Oracle Corporation introduced their much touted "Network Appliance".

Career Progression
POINT MERIDIAN CORP. Austin, Texas
Vice President of Marketing & Business Development 2003

AVNET, INC. Phoenix, Arizona
Consultant to the Chief Communications Officer 2002

AVNET ELECTRONICS MARKETING Phoenix, Arizona
Director of Global Marketing Communications 1998 - 2001
Manager of Internet Client Services Group 1995 - 1997
Senior Systems Analyst 1993 - 1995

MICROAGE Tempe, Arizona
System Architect and Project Manager 1990 - 1993

AG COMMUNICATIONS SYSTEMS Phoenix, Arizona
Consulting Software Engineer 1989 - 1990

SONALYSTS Waterford, Connecticut
Military Project Manager and Software Engineer 1988 - 1989

TIE COMMUNICATIONS Seymour, Connecticut
Software Engineer 1986 - 1988
Senior Technical Instructor 1984 - 1986

UNITED STATES NAVY Groton, Connecticut 1980 - 1984
Non-commissioned Officer (rank E-5)

Continuing Education
AVNET ELECTRONICS MARKETING
Mentored by the Chief Communications Officer 2000
Science of Selling(R) 1998
Marketing and Marketing Communications 1996 - 1998

BACHELORS DEGREE, COMPUTER SCIENCE (Equivalency) 1989

LETCHWORTH CENTRAL HIGH SCHOOL, Graduated 1980

Affiliations
Member, Business Marketing Association (BMA) 1998 - 2002

Member, Board of Directors of a non-profit 1996 - 1997
organization (Mesa Baptist Church) 1990 - 1993

Other Pertinent
US Citizen; Current US Passport; Previously held Top Secret
Clearance; Professional and Personal references available

Resume Version 8.0, 6/22/04

bentham@attglobal.net

- posted by John @ 1:41 PM